Do you follow Tiger Woods, Rory McIlroy, Bubba Watson...Paige Spiranac... on Twitter, Instagram, Facebook? If so you are not alone as followers are in the millions for these golfers. Is it because of how they play or what they say?
From professional golfers becoming famous through contentious tweets to phenom beauties creating a name for themselves on Instagram, the effect golfers have on social media has been an widespread recreation changer.
Advertisers are leaping on board the social media specific, tying into the superstar to get their product observed; the monetization value of a unmarried tweet from Tiger Woods became calculated at $33,911 even as a unmarried McIlroy tweet changed into $16,161 with Ian Poulter worth $11,982. So, the next time you're studying posts out of your favored golfer, consider the subliminal effect it's miles having on you.
Golf, the once one of a kind activity for the rich and famous, has long past mainstream however has it abandoned its core values to advantage visibility and does it now need to proper the deliver?
Listed below are a fewSocial Golf moments to consider: do you think, overall, that social media has helped or hurt the game using these examples?
1. There are different levels of enjoyment within the game of golf for the fan, from watching great tournament shots to learning about the new equipment from Ping, TaylorMade and Titleist and looking for the upcoming great stars who can be "the next Tiger Woods". Instagram has helped launch the career of Paige Spiranac much like the way Justin Bieber was found on Youtube.com. A million social media fans have catapulted this good golfer into the Dubai Ladies Masters despite not officially qualifying for LPGA or LET status.
One of the top female golfers and 4th in the Rolex Rankings, Shanshan Feng has only 933 Instagram followers (2,556 Twitter followers) compared with the 1 + million (884,000 Instagram) Spiranac followers. Although Feng lets her sticks do the talking on the golf course, she needs to gain similar influence or she may be watching from the sidelines over time as others line their pockets via the power of well-placed photos and tweets. Global publicity for the LET and LPGA increases purses and the internet has been chosen as the delivery vehicle.
Happy holidays! Ready for gifts🎅🏻🎄🎁 #merryxmas pic.twitter.com/HnQJSDqTf1
— Shanshan Feng (@shanshanfengCHN) December 24, 2016
2. Did we really need to know that? Is it interesting to you to know what a golfer had for breakfast and/or do we really need to see guys like Jordan Spieth or Rickie Fowler hamming it up, shirtless on vacation?
Thousands upon heaps of fans comply with the top guys in golfing (Spieth has 1.Seventy one million fans) which is likewise super for his sponsors who assist strategically location their device in threads and posts; Titleist ProV1x and Under Armour. The tweet below for the Titleist ProV1 golfing ball acquired 294 retweets and over 2,000 likes:
First week with the new 2017 @Titleist ProV1x was a success. No surprise it's the #1ballingolf pic.twitter.com/ZSN6tEVzyV
— Jordan Spieth (@JordanSpieth) November 30, 2016
Have you tried these any of those golf manufacturers due to a put up tweeted from a well-known golfer? If so, you are not on my own. Advertisers, who once saw consequences in a TV industrial at some stage in a round of golfing, are locating that properly-located posts and online videos are equally powerful, the usage of logo ambassadors to relate to purchasers. It's clean and value powerful to get the message out the usage of Twitter, Facebook, YouTube and Instagram, and, you get plenty more bank to your greenback.
What may be a boon to advertisers may additionally hurt them as we can also "study" the thoughts of golfers while they're at odds with the game. One very candid, distinguished social golfer, Ian Poulter, shall we lovers know when they (or the machine) are out of bounds however this kind of power can also be risky.
For instance, after calling Ian Poulter an negative "call" on Facebook, a mean-joe deliveryman became the recipient of one of Poulter's powerful posts causing the person's place of work to make an apology to Poulter and to re-rout the motive force to a unique office. Ian Poulter almost cost a person his activity; it's easy to get attention if you have over -million fans and the energy of social media to your nook. He is heard, visible and can get a person fired with words as he has previously achieved.
Although the man was clearly wrong costing Poulter his shot to land in the drink, Poulter, who makes millions each year, could have cost this worker his livelihood...one-upmanship in the social sphere?
Lesson found out...Watch what you assert and to whom you assert it on social media.
3. Good can come of it! Golf social media celebs can also make a positive impact on the game. Many players post about their favorite causes, foundations and those of the PGA Tour, bringing great visibility and more donations to help others in need.
My pop would be proud of how the #heroworldchallenge has grown. We’ve raised more than $26M for youth programs. –TW pic.twitter.com/aAETXVMEyf
— Tiger Woods (@TigerWoods) December 1, 2016
Do you think professional players' social media impact on golf has been positive? State your case in our golf blog comments section below and tag/follow us on Twitter @Golf4Beginners.
Golf for Beginners wishes all of our pals and followers a completely Happy New Year.
Thanks for studying our blogs; we look forward to your thoughts, stocks and retweets for 2017.
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